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Sasha Ostojic

Venture Partner



Sasha Ostojic is an Operating Partner at Playground Global where he works with portfolio companies on defining and executing technology and business strategies. The Playground founders benefit from Sasha’s decades of operating experience in scaling and motivating engineering teams to achieve product and bottom-line success.

Born in the former Yugoslavia, Sasha moved to the U.S. in the late-1980s where his technical expertise and appetite for knowledge generated an early opportunity at General Electric (GE). There, as a consultant, he was a lead software architect for IBM's innovative DirectTalk Voice Application platform.

At IBM, he found himself gravitating towards a career in entrepreneurship and founded Ultimate Technology, Inc with a colleague. The vision was to iterate on the speech recognition and text-to-speech synthesis technology they designed at IBM and deploy it to new industries. Sasha built the company from the ground up as the CEO and VP of Engineering, serving in the role for 14 years and achieving profitability each year.

Under his leadership, Ultimate Technology formed relationships with Fortune 500 companies including Fidelity, Cisco, and Sun Microsystems. Sasha guided the organization through all stages of growth overcoming the dot-com bubble among other shifting market conditions.

Sasha then spent close to 10 years at Nvidia where, as Vice President of Software, he was in charge of some of the key initiatives that contributed to the graphics company becoming a global leader in gaming, AI technologies, and visual computing.

His last stop before joining Playground was at Cruise Automation, where he led and scaled the engineering team for the General Motors autonomous vehicle subsidiary. But once he started spending time at Playground’s Palo Alto campus, there was no turning back.

Sasha initially played an advisory role where he immediately added value for the firm and its portfolio. One thing led to the next, and Sasha found himself in an Operating Partner role. The majority of his work is helping portfolio companies with engineering projects, advising on products, and growing the companies and their networks. Alongside his direct work with portfolio companies, Sasha organizes and leads various engineering leadership events as well as the acclaimed Robochat event series featuring prestigious guest speakers.

Sasha sits on the advisory boards of Samsung Electronics, Zoox, Deepen AI, Cognomotiv and HTEC. In his spare time, he is an avid tennis and basketball player and enjoys spending time with his wife and son.

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